Danielle Unnerstall Promoted to Director of Digital Strategy and Marketing
August 31, 2020
Washington, MO – Bank of Washington Chairman of the Board and Chief Executive Officer L. B. Eckelkamp, Jr. has announced the promotion of Danielle Unnerstall to the newly created position of Director of Digital Strategy and Marketing at Bank of Washington.
“Technology continues to transform customer expectations and the digital landscape continues to disrupt what we have historically known as the business of banking. Danielle’s ability to think strategically with a focus on the future of the banking landscape has helped drive us as an institution to look at the overall customer experience at every interaction point, including technology,” stated President Louis B. “Buzz” Eckelkamp, III. “Whether our customers are interacting with us in person or digitally, we are focused on ensuring their experience is as compelling and easy as possible. With this new position, she will continue to play a pivotal role in leveraging data, research, and analytics to create strategies that enhance our overall performance, growth, market share, and the overall customer experience.”
Unnerstall joined the bank in 2011 as the Director of Marketing and was promoted to Director of Marketing and Public Relations Officer in 2013. She is a St. Francis Borgia Regional High School alum and graduated with honors from Missouri State University, Springfield, where she earned a Bachelor of Science degree in Marketing with an emphasis in Advertising and Promotions, and a Minor in Design. She is a 2014 recipient of the Washington Area Chamber of Commerce Outstanding Young Professional Award and is currently enrolled in the Missouri Bankers Association Banking Leadership Missouri program. She is also a member of the Missouri Bankers Association FinTech Task Force.
“We are in the business of relationships, not just transactions, and ensuring that we are engaging with our customers and anticipating their needs beyond transaction automation is the key to our differentiation,” stated Unnerstall. “Our goal is to remain putting the customer at the heart of everything we do, whether that be how our branches are designed, how our telephones are answered or how our digital platforms are developed. We are focused on providing a service around a fairly commoditized industry that customers cannot get anywhere else.”
Unnerstall volunteers as a member of the St. Francis Borgia Grade School Marketing Committee, School Board and Trivia Night Committee; serves as a member of the Washington Town and Country Fair Queen Committee where she was the 2015 and 2016 Chairperson and helped create a professional development program for the contestants; volunteers with Meals on Wheels; assisted in the development of the Leadership Academy of Washington; served as an advisory member of Mercy Hospital Noah’s Ark; and chaired the St. Francis Borgia Parish Fall Festival with her husband in 2019.
Unnerstall is a member of St. Francis Borgia Parish and resides in Washington with her husband, Spencer, and their two children, Charlie and Auggie.
The Bank of Washington is the oldest and largest community bank in Franklin County, serving the community for more than 140 years. The bank has six branch locations and, since COVID, has extended hours at its Fifth Street branch and Fourteenth Street branch to be open on weeknights until 7 p.m., and extended hours on Saturdays and Sundays as well. For full hours and updates, visit www.bankofwashington.com. The Bank of Washington has also been consistently voted the No. 1 bank and mortgage lender in the Washington Missourian Readers’ Choice Awards.